In the communities we work, gender inequality remains a serious issue. Cultural norms and traditions can perpetuate discrimination and stereotypes for women and girls. Barriers to education, the threat of violence, gaps in reproductive health knowledge and social exclusion are among the many challenges facing women and girls--and issues we tackle through our educational programs.
We have developed thousands of games to promote inclusion and support the rights of every child. Using games and activities, we combine fun with learning so children can connect and apply this knowledge to their wider life experiences. Our games, like Mosquito Tag, Condom Relay and Infection Protection, all deliver tried-and-tested approaches with powerful outcomes.
We involve parents, schools, community leaders and regional authorities to implement child-centred, gender-sensitive learning strategies that are proven to transform girls' prospects. It is part of a holistic approach that also involves working with boys and men to fundamentally change grassroots attitudes, values and beliefs about the role of women and girls in society.
Levelling the playing field
Of the millions of children we reach every year, nearly 50% are girls and 54% of our Coaches are female. Participation in our programs improve their life chances by empowering them to stay in school, safeguard their health, develop leadership skills, speak up for themselves and gain self-confidence. This is also nurturing a new generation of young women to become role models--active citizens that contribute to their communities equally with boys and men.